JOB TITLE: Online Marketing Executive


Industry : Commercial & Finance Job Location : Elland
Job Reference : 7330SR Job Category : Marketing
Employment Type : Contract Posted : 28/04/2011
 
Salary & Benefits : £20000 - £23000 per annum
 
Experience Required : See Job Description
 
Education Required : See Job Description



Please note you must be permitted to work in the EC to apply for this job.

Job Summary

Bluefire Consulting are recruiting for an experienced Online Marketing Executive to work on a 12 month fixed-term contract for our client based in Elland, West Yorkshire. This position will involve overall responsibility for content management, SEO, PPC campaigns, web analytics, e-marketing campaigns, advertising campaigns, press releases and internal communications.


Job Description

Bluefire Consulting are recruiting for an experienced Online Marketing Executive to work on a 12 month fixed-term contract for our client based in Elland, West Yorkshire. This position will involve overall responsibility for content management, SEO, PPC campaigns, web analytics, e-marketing campaigns, advertising campaigns, press releases and internal communications. Main duties will include:
* Produce and maintain web style guide to ensure compliance & consistency
* Checking and monitoring product content added by others and assist when required
* Planning and publishing web news, featured products and headers
* Responsibility for training colleagues as required
* Responsibility for keyword optimisation of the website for the major search engines and reporting on search rankings
* Monitoring competitors and supervise SEO undertaken by colleagues and outside agencies
* Setting up and managing multiple PPC campaigns
* Monitoring response rates and overall effectiveness of campaigns
* Collecting and measuring quantitative internet data to optimise the website and monitor marketing activity
* Scheduling programme of email newsletters, design and write content and sending them out
* Producing reports and analyse success of campaigns
* Planning advertising campaigns, negotiate rates and positions, book advertising in print media
* Providing briefs to graphic designer for the creation of ads
* Writing and submitting press releases to print media and online publications
* Maintaining a relationship with editorial staff
* Maintaining and developing the intranet site as an effective means of internal communication
* Responsibility for production of internal and external newsletters, including writing and editing articles

Previous Commercial Marketing experience of working in an online environment with extensive experience in copywriting, inputting content, SEO development, PPC campaigns, web analytics and email marketing is essential for this role. The successful Online Marketing Executive must be able to demonstrate the ability to manage own workload and ideally have relevant marketing qualifications.


Job Keywords

Online Marketing; PPC; SEO; Web Analytics; E-Marketing; Halifax; Leeds; Bradford; West Yorkshire



Bluefire Consulting is an equal opportunities Employment Business/Agency specialising in Marketing recruitment on a UK wide basis.

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