JOB TITLE: PR Executive


Industry : Commercial & Finance Job Location : Liverpool
Job Reference : 9004SM Job Category : Marketing
Employment Type : Permanent Posted : 08/10/2012
 
Salary & Benefits : £20000 per annum
 
Experience Required : See Job Description
 
Education Required : See Job Description



Please note you must be permitted to work in the EC to apply for this job.

Job Summary

Our client are a leading fashion brand in the region with a fantastic relationship with shoppers and an enviable portfolio of sister brands. We have an urgent requirement to hire a Public Relations Executive to join the company on a permanent basis, paying £20k and is to be based in Liverpool. We are looking for someone with regional or national exposure within the fashion industry who has strong communication skills, a creative mind and someone who has a real passion for fashion.


Job Description

Our client are a leading fashion brand in the region with a fantastic relationship with shoppers and an enviable portfolio of sister brands. We have an urgent requirement to hire a Public Relations Executive to join the company on a permanent basis, paying £20k and is to be based in Liverpool. We are looking for someone with regional or national exposure within the fashion industry who has strong communication skills, a creative mind and someone who has a real passion for fashion who want to establish themselves within a company with a reputation for developing careers in the industry.
Reporting directly to the Head of Marketing, main duties and responsibilities will be to;
*Develop and nurture relationships with fashion editors of all major UK publications.
*Work with press houses and media company to plan an annual PR campaign that maximises the brands through a number of different mediums
*Develop and nurture relationships with celebrities and agents (Gifting)
*Ensure samples are ordered and shipped for magazines
*Bi-weekly call ups for any magazine features
*Daily check and read all press, magazine etc and highlight any brand feature to sales and company
*Implement consistent PR placements
*Create Press Releases to launch new product lines/ events
*Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.
*Managing relationships to build respect and trust in your judgment.
*Proofreading content before release.
*Evaluating the effectiveness of campaigns in order to inform future campaigns.
*Report all media weekly both online and offline in a PR Update to be sent for internal and external comms.
*Support regional trade show executions.
*Provide bi-weekly competitor reports which details out all competitors' news and product launches.
*Work with the Marketing department to manage the day-to-day social media activities.
*Work with the Marketing department to manage the day-to-day E-Commerce site
*In-side co-ordination on all marketing initiatives as directed by Head of Marketing
*Fashion Events: Source places, speak and liaise with external companies to partner for future events. Plan, execute and follow up after implementation.
This role requires someone with a degree or equivalent within a Fashion/PR/ Marketing discipline and with relevant experience and knowledge within the fashion industry.

Bluefire consulting is an agency working on behalf of the client


Job Keywords

PR, Marketing, Fashion, Brands, communication, media, celebrities, magazines, press, releases, social media, e-commerce, websites, newspapers, trends,



Bluefire Consulting is an equal opportunities Employment Business/Agency specialising in Marketing recruitment on a UK wide basis.

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