JOB TITLE: Head of Offline Campaigns


Industry : Commercial & Finance Job Location : Slough
Job Reference : 8408LM Job Category : Marketing
Employment Type : Permanent Posted : 17/04/2012
 
Salary & Benefits : £50000 - £60000 per annum
 
Experience Required : See Job Description
 
Education Required : See Job Description



Please note you must be permitted to work in the EC to apply for this job.

Job Summary

Bluefire Consulting are recruiting for a Head of Offline Campaigns to oversee the management of offline marketing campaigns and the team for a financial services group based in Slough.


Job Description

Bluefire Consulting are recruiting for a Head of Offline Campaigns to oversee the management of offline marketing campaigns and the team for a financial services group based in Slough. Main duties will include:

*Overseeing the development of offline materials including TV, Press and Direct Mail
*Working in a B2C environment
*Responsible for printed marketing materials
*Producing product information packs
*Liaising with PR/Marketing agencies
*Budget Management
*Examining ROI (Return on Investment) and CPA (Cost per Acquisition)
*Managing a small team
*Analysing campaign performance
*Identifying and implementing improvements to existing campaigns
*Conducting and implementing research
*Collaborating with the online and offline marketing team
*Liaising with compliance and call centre management staff

The successful Head of Offline Campaigns must have substantial offline B2C marketing experience in DRTV, press and direct mail campaigns. It is essential that candidates have proven experience of calculating cost per response/cost per acquisition and have managed a marketing budget previously. Candidates must be degree educated, or equivalent, and ideally hold a professional marketing qualification. Preferably candidates will have worked within the financial services/insurance services/travel industry and have managed a small marketing team.


Job Keywords

Marketing; Offline; DRTV; TV; Press; B2C; ROI; CPA; Budgets; Financial services; Insurance; Travel; "Marketing Manager"; Slough; Berkshire



Bluefire Consulting is an equal opportunities Employment Business/Agency specialising in Marketing recruitment on a UK wide basis.

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