JOB TITLE: Marketing Manager

Industry : Sales & Marketing Job Location : Portsmouth
Job Reference : 6618SR Job Category : Marketing
Employment Type : Permanent Posted : 05/05/2010
Salary & Benefits : £30000 - £35000 per annum
Experience Required : See Job Description
Education Required : See Job Description

Please note you must be permitted to work in the EC to apply for this job.

Job Summary

Bluefire Consulting are recruiting for an experienced Marketing Manager to drive brand awareness and direct marketing campaigns for our client based in Portsmouth.

Job Description

Main duties will involve:
* Assist the Sales and Marketing Director in planning marketing strategy in line with business plan.
* Manage the marketing budget and allocate as appropriate to ensure best possible value is obtained on ROI
* Monitor and analyse the outcomes of marketing activity
* Provide analysis and reporting to the Sales & Marketing Director
* Liaise with Senior Account Managers to identify accounts which warrant marketing activity
* Devise and implement relevant strategies
* Assist the sales team with the production of tenders and proposals
* Research competitors and collate market intelligence
* Design, plan and project manage B2B marketing campaigns, including web design, direct mail and e-shots
* Identify and follow up PR opportunities
* Manage the company website and devise strategies to drive traffic to websites and maximise contributions to volume of sales
* Analyse and reporting on the impact of website activity
* Manage to retained PR company to maximise opportunities to raise the profile of the company
* Arrange the production of Company stationery, business cards, fliers and other branded materials

Previous B2B (and ideally B2C) Marketing management experience within an SME environment, covering all levels of marketing activity, is essential. The Marketing Manager must be able to demonstrate the ability to analyse numerical data, commercial awareness and have strong verbal and written communications skills. Excel knowledge, at a minimum of intermediate standard is essential. A CIM in Marketing, or equivalent, is preferred but not essential.

Job Keywords

Marketing; Portsmouth

Bluefire Consulting is an equal opportunities Employment Business/Agency specialising in Marketing recruitment on a UK wide basis.

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